ROI Calculator

ROI Calculator turns ad-hoc ROI spreadsheets into a repeatable workflow for sales teams. Pick a template that matches the deal — SaaS, professional services, AI/automation, or a blank custom model — set the parameters, and the calculator instantly produces annual cost, annual gain, three-year value, payback period, and ROI percent for three scenarios side by side.

Every deal becomes its own saved record with the template snapshot, the input values, the prospect's branding, and the generated report attached. Switch between deals from the picker, duplicate a template you've tuned, or build a custom model with your own parameters, returns, and formulas — the formula editor wires fields together with simple expressions.

The Research panel takes a prospect URL or notes and returns a structured intel pack: snapshot, pain points, why-we-fit, talking points, and recent signals. A separate brand extraction step pulls the prospect's logo, primary and secondary colors, and typography from their website, so the editor and the exported report take on the prospect's identity automatically.

The Report tab is a paginated WYSIWYG editor that mirrors the exported PDF exactly — headline, intro, executive summary, why-this-fits, talking points, and CTA — with per-block AI assist for rewrites. Hit export and the same layout renders as a multi-page PDF with the prospect's logo on the cover; share a live link instead and the prospect sees a clean, read-only version of the same report.

Best use cases

Mid-funnel deal acceleration

Turn "what's the ROI?" into a same-day deliverable. Plug the prospect's seat count, price point, or process volume into the right template, generate the report, and send a branded PDF before the buying committee meets.

Renewals and upsell justification

Reuse a saved deal at renewal time, swap the scenario from conservative to expected, and re-export the report with updated numbers. The math, the talking points, and the prospect's branding are already in place.

Outbound prospecting with personalized research

Run the Research panel against a target account's website to get a snapshot, specific pain points, and why-we-fit reasons grounded in their actual business. Drop the talking points straight into your outreach instead of generic templates.

Standardizing business cases across the team

Build internal templates that encode how your company prices and the gains you typically deliver, save them with descriptions, and let the rest of the team start every deal from the same model. New reps produce executive-ready output on day one.

Getting started

Step 1: Remix this template

Click "Remix" to create your copy. You'll have a working calculator and report editor with sample templates and demo deals you can explore before adding your own pipeline.

Step 2: Customize your brand

Set your company name and product description in Settings — these feed every AI prompt so research and reports are framed around what you actually sell. Pick a base color theme, or drop in custom gradient stops; the entire app, the report, and the PDF retheme instantly.

Step 3: Add your first deal and template

Create a deal, pick the closest built-in template, and tune the parameters to match how you price and what you save customers. If none of the built-ins fit, start from the Blank template and add your own parameters, returns, and formulas — then save it as a reusable template for the rest of your team.

Step 4: Run prospect research

Paste a prospect URL or notes into the Research panel and let it generate the intel pack and pull the prospect's branding. The logo, colors, and typography flow straight into the report and the PDF cover.

Step 5: Go live

Generate the executive report, edit any block inline (with one-click AI rewrites), then export the PDF or copy the shareable link and send it to your prospect. Lovable handles hosting and performance.

Step 6: Iterate and make it yours

Continue building and make any changes to the app to suit your team's exact workflow — new templates, extra report blocks, different export styles, or a CRM hand-off.

Conclusion

ROI Calculator is for revenue teams that lose deals to "send me a business case" requests and don't have a clean way to answer. You get parameter-driven ROI math, three side-by-side scenarios, AI-generated executive summaries grounded in real prospect research, prospect-branded reports, and a one-click PDF or share link — all in a template you can deploy in minutes. Whether you're an account executive prepping for a renewal call or a sales engineer building a board-ready case, the report you used to assemble in slides now writes itself around your numbers.